Every day, one billion people get online to visit over 12 million pages, and your potential customers rely on search engines now more than ever to successfully navigate the web.  Rising to the top of the search results has become more difficult and absolutely essential at the same time, and we can help you establish and implement a successful solution for the medium and long term.

Our strategies rely on best of breed, tried and true techniques that position your pages for success over the long term, and are viewed favorably by the search engines themselves.  Our goal is to provide lasting value that does not put your site at risk, and we do not employ short term “tricks” or employ “black hat” techniques.

From the foundational steps of keyword research to continuous content and linking strategies, we can help you find and focus on the search terms that provide you with highly targeted, qualified traffic.

What is search engine optimization?

Search engine optimisation (optimization) is the process whereby web pages are "optimized" so that search engines can find them and index them in their search results. It involves various methods of coding the html of a web page into a structure that a search engine can read easily. These are optimisation methods such as correct page titles, text links, alt tags in images, semantically correct markup as in h1, h2 tags and above all relevant content.

Search engine optimization for your users - not for the search engines.

Search engine optimisation should be ethical and made for your users - i.e. not for the search engines. What do we mean by this? Write your pages for your users. If your site is about selling computers then make your content about selling computers. Use key phrases sensibly, add relevant page titles, headings and have your key phrases in your links and text. Do not howevere use any black hat techniques such as cloaking, hidden text such as white text on white backgrounds or load pages with irrelevant or too many key words and phrases. This is the type of search engine optimization that can get your site banned.

Ethical search engine optimization - the best way forward?

Ethical search engine optimisation involves following the guidelines set by the major search engines like Google. Basically, ethical SEO involves creating a proper hierarchy with text links, a sitemap for your users (and the search engines), correct use of header tags such as H1, h2 etc., and plenty of good content in your pages relating to your subject. Ethical search engine optimzation always pays long term benefits. Unethical optimization practices may get you listed short term but long term can get you banned.

On page and off page search engine optimization - what's the difference?

Onpage search engine optimisation is basically all the items in your page that include your key phrases. For example if your site is about stamp collecting then your pages should contain words and phrases such as "jewelry design ". These should be in your page title, headings and paragraphs. Off page optimization leans more towards link building - ie when another website links to your website it is loosely known as "off page".

Why you should use Search Engine Optimization to improve the success of your website.

Why invest time and money to develop a world-class site that doesn’t support your revenue goals? BijouMind Interactive's strategic online marketing programs help drive traffic to your site and increase revenue through search engine positioning, affiliate programs, email direct marketing and public relations. As an extension of your current marketing efforts, BijouMind Interactive works with your in-house team to develop programs that are aligned with your overall marketing strategy.

Search Engine Positioning »

Strategic search engine positioning is crucial to any web site’s success and can profoundly impact your site’s traffic and ranking level within the top search engines.

Our programs include:
» Keyword strategy development from early design stages
» Competitive research
» Regular site analysis including monthly reporting
» Recommendations based on findings and research to improve site traffic and ranking level
» Site monitoring and submittal
» Monthly positioning reports
» Customized Target Marketing
» Search Engine Optimization
» Web Traffic Statistical
» Monitoring and Analysis Services
» Traditional Advertising Services

Keyword Research
Before you “optimize” a site, it is imperative to understand exactly what you’re optimizing it for.  From organic (natural) search engine strategies to paid search campaigns, this information forms the cornerstone of your web marketing efforts.  We believe our keyword research package is one of the most thorough and useful in the industry.

Website Optimization Strategies & Audits
We’ve spent years researching and testing to characterize aspects of the constantly changing algorithms search engines use when scouring and indexing the Internet.  While only the developers of the search engines themselves can know these elements for certain, we leverage our experience and results, utilizing best-known practices to make your site one that the search engines want to index.

Website Promotion & Linking Strategies
Online success with search engines has as much to do (or more) with the way other sites look at your web pages than with your web pages themselves.  Building, maintaining, and growing a strong, clean and relevant network of links in relation to your targeted keywords is absolutely essential, and must be done correctly and substantially.

Content Strategies
One of the few things that has not changed during the constant evolution of search engines is their primary goal: deliver relevant, high quality content to searchers.  Creating meaningful, quality content around your industry and your product and service offerings is essential, and often one of the most difficult things for website managers to do.

Paid Search and PPC Management »

Paid search is widely recognized as one of the most cost effective advertising options available.  There is no other medium available where your business can reach literally millions of targeted people within minutes and have extensive tracking and conversion metrics as well.

Programs such as Google Adwords, Yahoo! Search Marketing, and MSN adCenter can provide extremely valuable traffic to your site when created, configured, and managed correctly.  Cost per click (CPC) and cost per impression (CPM) models across these and other online advertising mediums can be a measurable and effective addition to your traffic acquisition strategy.

Advertisers are becoming more sophisticated and the stakes are getting much higher.  Small tweaks can spell the difference between highly profitable versus drastically wasteful campaigns, in fact, it is very common for one ad to have paid ten times more than the ad right next to it.  With a dizzying array of bidding tools and options, it pays to either enlist our professional campaign management or have us train your in-house staff to do it right.

Pay Per Click (Cost-per-click, PPC, CPC, or AdWords)
The beauty is in the simplicity — you only pay for advertising that actually brings visitors to your site.  Our years of experience means we can tailor your campaigns to target exactly the visitors you seek and stop paying for unqualified traffic and non-performing campaigns.

Google Adwords
Pay per click advertising is an incredibly powerful traffic acquisition tool, and Google’s Adwords product has led the way. If you’re advertising with Google Adwords, then you likely know the depth and breadth of control you have over how your advertising budget is allocated across a number of mediums, campaigns and options. From training solutions to ROI tracking & Analytics integrations to tools and strategies that can help you effectively manage your Adwords campaigns to profitability, BijouMind Interactive can help you get the most out of Google Adwords.

Google Adsense
Google Adsense is essentially a marketplace bringing advertisers and content publishers together, offering the opportunity to serve ads on your website and monetize your traffic. Depending on the goals and nature of your website, this can be a powerful opportunity to explore alternative revenue streams from your web traffic. BijouMind Interactive can help you understand these opportunities and deploy a Google Adsense strategy that fits your business model and objectives.

Pay Per Action (PPA)
Taking PPC to the next level.  Why pay for ad impressions or clicks when what you really care about is sales.  This “they don’t get paid unless you get paid” option is quickly gaining popularity as it weeds out the unprofitable traffic and focuses everyone on a singular goal–getting paying customers to your site.  However, while the idea is simple the proper configuration is far from trivial. BijouMind Interactive can help you implement this configuration properly and profitably.

Branding & Exposure (Cost per Impression/CPM)
Paid Search such as Google Adwords can get your marketing message in front of millions of people nearly instantaneously.  We can help you maximize your message, while optimizing ROI.  From text ads to complex Flash based ads, our marketers understand that a successful ad combines the creative and commerce aspects.

Social Bookmarking/Social Media
For highly targeted demographics, you can’t beat social media sites such as Facebook and MySpace.  Our client services range from standard pay-per-click placements to custom Facebook applications.

Radio & Print/Newspaper Advertising
As a Google Adwords Qualified vendor, we can also help you take advantage of the discounted rates on traditional forms of advertising, such as print and radio.  Our offline campaigns include conversion tracking built in, so you can track the performance of all of your marketing.  As one of the fastest growing Google services, this is an attractive option for both experienced offline advertisers and those expanding into this realm.

Keyword Research
We developed our industry leading keyword research program because we couldn’t find a suitable system anywhere else on the web.  Keyword research is the foundation of search marketing, and yet often grossly overlooked. 

Tracking & Reporting
The true revolution in online advertising and search marketing is the extent and ease of tracking and reporting.  We can help you understand where every penny goes and how well each campaign, keyword & ad is performing and who your best customers are.  As Google Analytics Authorized consultants, our analytics services are the hallmark of our company. 

PPC PRICELIST »

Paid Advertising and Pay Per Click Management Consulting Rates

Quick Answer Service ($250/hr)
This is used to answer your questions around configuration, installation, budgeting, or any other issues you may be having getting started with paid search.  You’re only limited to one call per hour, and your hour may be used anytime within one month of purchase.

Eight Hour Block ($1200)
Designed for our monthly management clients, this package is designed for tweaking existing campaigns or from scratch installations of smaller accounts.  It includes keyword management, ad testing, tracking, and reporting.

Sixteen Hour Block ($2400)
Similar to the previous package, but for accounts with more time intensive needs.  Designed for our monthly management clients, this package is designed for tweaking existing campaigns or from scratch installations of medium sized accounts.  It includes keyword management, ad testing, tracking, and reporting.

Corporate/Agency Flat Rates
For our large enterprise customers with sophisticated campaigns, BijouMind Interactive offers flat rates based on your individual needs. 

Browse Portfolio »
Get A Free Quote »