On Monday afternoon, Google announced that it had launched a custom URL feature for a select few Google+ profiles and pages. The change, which was desperately needed and over three years after Facebook offered its users this same functionality, will allow big brands and personalities to replace strings of more than …

Google introduced us to Google+ Local Pages, a new way for users to share and discover local businesses using Google’s social network. These new profile pages were created to replace existing Google Place Pages and added a host of new features by integrating directly into Google+. However, many business owners also had a Google+ Business page. With …