Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in web site conversion rates, online revenues and profits. Our full-service end-to-end landing page optimization service provides businesses and organizations with an effective way to test and improve the conversion rate of existing and new landing pages and maximize the online revenue and profits they generate.
Using the Google Website Optimizer tool and leveraging the expertise of our web site conversion analysts and web design professionals, we are able to show visitors different landing pages or variations within landing pages and determine which version will best attract visitors and persuade them to take a specific action, such as purchasing a product, signing up for a email newsletter or registering for a white paper download.
Landing Page Optimization Services
The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase the landing page conversion rate.
Our landing page optimization service includes the following:
- Determine which landing page(s) to test
- Establish testing method: multivariate testing or A/B testing
- Test plan design, including selecting web page sections and page section variations
- Landing page and confirmation page tagging
- Multivariate testing: Create variables – headlines, image and copy – for each page section
- A/B testing: Develop alternate pages with different layouts and content structures
- Run the test program to test the page section variables against the original (the control) or against alternate pages (A/B testing)
- Provides detailed reports on customer conversion rates
Request a free audit of your landing pages today.