Talk Directly With Consumers Via Product Packaging And Mobile Devices
We can help you create and apply the below mobile marketing, quick response (QR) codes on the next printing of your product labels, or on a small separate label that can be applied to already labeled product. When scanned with a smart phone, the QR code will directly connect consumers to your product specific web pages, web home page, videos, and more.
You have so much to say, and have so little room on your label. By adding a QR code to your label you create a platform for a virtually unlimited amount of copy, graphics, or video content.
Design and Promote Custom Branded QR Codes. Response rates are shown to be 20-30% higher when the QR code includes some form of branding such as a logo.
Our technical support services can render the custom branded ads, graphics, images, code and scripts for tracking users of this technology, and fully integrate Custom Branded Minisites, also called Landing Pages, to bring users to a customized web arena that could include a video, coupon, or other call-to-action marketing offer.
Contact us about creating your own branded QR code and optional landing page solutions.
Consumers Simply Point their Phone at the QR Code
Marketing gurus know that there is no better time to impact consumer buying behavior than when the consumer is standing in front of product options at the store. Increasingly consumers are looking for and scanning QR codes on products at the point of purchase decision. This way, consumers can quickly learn more about a company or product – or possibly find an extra incentive to buy – like a coupon.
Where Can QR Codes Take Consumers?
• Your website (homepage)
• Your product page designed for each of your products
• A video of your facility, production process, or product in action
• A specially designed page – see examples below
What Can You Do With QR Codes?
• Add your contact info to the users address book
• Send a text message to the users phone
• Promote a special event or product launch
• Offer menu pairing ideas with your product
• Offer coupons for savings on other products you sell
• Offer rebates for the current/prospective purchase
• Provide health benefits of your products
• Provide eco-friendly aspects of your products
Add QR Codes to Products
If you have product that is labeled we can create a smaller, secondary label with a printed QR code. We can print this label on pressure-sensitive label paper that matches your already applied label. If you want to take the opportunity to add other graphics or verbiage to this secondary label we can help with graphics and label sizing.
Print Codes Separate from Signs
Since you never know how you might change your advertising campaign, it’s always a good option to print your QR codes separately, and then stick them to your signs later. This is especially useful for someone, such as a realtor, who needs a bunch of the same sign, but with each one having a different QR code (leading users to various home listings). It wouldn’t make financial sense to print individual signs to accommodate the different codes, and is much easier to add a removable QR code sticker on standard, reusable signs.
Add Mobile Friendly Landing Pages
Also, since QR codes are a mobile-based technology, make sure your landing page is mobile-friendly. This means, among other things, having a fast loading page, easy navigation, and not too much content.