What are people searching to find you? Are you passive about qualified traffic? What keywords do you rank for now? Which terms are easy targets? Are you unsure of where to even start?
- Graded keywords (by volume, competition, commerciality, and relevance)
- Recommendations (short, mid, and long-term keyword recommendations)
- Supporting data (to maximize your efforts)
Keyword research is the cornerstone of a successful organic SEO strategy. A successful small business Search Engine Optimization strategy depends upon a solid foundation – and that foundation is keyword research. If you are not targeting the terms that are most popular in a keyword search that applies to your business, little else matters from an organic SEO perspective.
You invest in business cards, letterhead, inventory, logo design and small business website design…why not make a small investment in making sure your website has the potential to drive targeted visitors to your website. An SEO audit and keyword research services are logical bedfellows and each provide very useful data that can be used to create a more search engine friendly website.
Without Keyword Research, You Don’t Know Jack
Assuming you know what terms apply to your business without keyword research is a bad idea. Many small business owners make the mistake of believing they know what terms prospective customers use in a keyword search in order to find their products and services. Often that assumption is wrong and targeting the wrong terms can have a catastrophic impact on a site’s performance. Having an SEO Specialist take on the important task of keyword research is an investment in the future success of your small business website.
Keyword research is the absolute first step toward implementing a successful SEO strategy. Trying to optimize a site without it is like trying to drive from New York to Los Angeles with no map and no GPS. Keyword research services from BijouMind Interactive help to put you on the path to success and make sure that you start out going in the right direction, rather than veering off course into the land of anonymous websites that never get found in a keyword search.
So…what are you waiting for? Your keywords aren’t going to research themselves! Request a free audit and find out what’s working and what’s not!