Online Competitive Analysis
Online competitive analysis is crucial to your website ranking on the search engines as it compares your site’s performance against the leading sites for your desired keyword phrases. It helps you develop a clear picture of your current status on the search engines divulging both the strong and the weak points of your website against your competitors’ websites.
What are they doing that you’re not? How does the content quality compare? Who’s got the leg-up on inbound links? Who has better calls to action? Are you lagging behind socially?
- Traffic Review (ordered list of the components reviewed, analysis charts, insights on traffic trends, sources, etc.)
- In-bound links (quality of links, quantity of links, link building strategy)
- Content (evolve’s insight on the quality of existing content, quantity of existing content, and content strategy)
At BijouMind Interactive, we carry out an extensive competitive analysis of your website to gain an insight into your existing competitive environment. Based on the subsequent results we get from the analysis, we develop strategies that are most effective for your website.
What exactly gets analyzed? We analyze many different things, not all of them are from your business. In addition to analyzing your own business we analyze what your competitor does differently online that maybe you should do too.
- Search Engine Ranking – who’s the top 10 in your field? If it’s not you we find out who it is and how they got there.
- Pay Per Click Listings – these are the paid ads, the first ones you see in a search engine. It’s the one in little yellow box. Do these work for your competitors and can they work for you?
- Keywords – sometimes people use strange words to find common things in addition to the obvious words. We help you find both.
- Linking Strategies – it’s not enough to have a bunch of incoming links, they have to be from quality sources. We help you find who’s best to link to.
- Web Copy-writing – do you have a sales letter that converts? In other words, does a visitor to your site do what you ask them to do or just leave without doing anything?
- Competitor Analysis Services – we determine exactly how much higher on the search engine your competitor is than you, and how he got there. Strategies and marketing plans are out in the open at all times. That makes them extremely easy and alive by someone who knows what they’re doing. Then we apply this knowledge to your business moving you up in the rankings.
However it’s not all about analysis, it’s also about action. All the analysis in the world won’t help if we don’t have specific recommendations. That’s why we use that analysis to your advantage.
How we elevate you above your competitors
While it’s important to learn from your competitors, we also believe in elevating you above your competitors. We want your clients be able to see you as the unique solution to their problems so that no other competitors even enter their mind. This is where our customized marketing plan really comes into play. By getting the customers to understand the core values you use to run your company, we get them to understand and like your company over someone else’s.
A few of the ways we optimize your website
- Pay Per Click Ads: Our PPC management is run in the most strategic manner possible. While some people run these ads willy-nilly and hope to get traffic, we run them with laser targeted focus, like to announce a special promotion
- Keyword Analysis: While it’s easy to find some keywords, others are harder. People’s minds work in mysterious ways and they make connections for keywords not usually thought of. With our keyword research services we find out what they’re thinking so you can use the best keywords.
- SEO Copywriting: Not only will people like your sales message, but search engines will too with expert content creation.
We create a customized marketing plan for you and use many SEO strategies to get you an overall Internet marketing plan that is second to none. Request your free competitor analysis report today.