Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services …

Getting ready for a big traffic spike like the ones that come around the holidays – and the business that comes with it – can be exciting times for companies…but they can also create a lot of stress and anxiety for teams responsible for making sure everything goes perfectly. Luckily …

“The evidence in this portrait of mobile consumers highlights the importance of mobile technologies to the future of B2B (Business to Business) and B2C (Business to Consumer) industries.” This article explores the data behind the “Portrait of a Mobile Consumer” infographic that my company,Vouchercloud, produced recently. The evidence in this …