Website Design & Development Process
Goals
Provide professional online marketing campaign setup and ongoing management for your site. To lead an aggressive marketing charge into the online marketing space, placing your brand, products and services, up front and center for potential consumers. Improve overall keyword rankings and positions, identify local, regional and national competitors, and deploy appropriate profiles to provide long-lasting organic results.
Project Scope
A holistic marketing approach including a modernized site design and development, SEO, social media marketing is recommended. A project of this unique market and scope can be easily understood by breaking it down into stages.
- Research and analysis stage
- Implementation of recommendations stage
- Ongoing management stage to each aspect of the overall campaign
Some online marketing campaigns will require developer resources to design site elements and landing pages/ build new ones. This will be handled with well-trained internal sources comfortable with the latest SEO techniques by BijouMind Interactive directly. These online marketing campaigns will intimately align to support your off-line marketing with commonly shared sales objectives.
Approach
Make Entire Site Search Engine-Friendly
Before a site can rank competitively on a search engine, the engine must crawl the site to “index” the content of the pages. By adding links internal to the site that are search-engine friendly, we can greatly increase the chances of all the relevant pages being indexed. Most don’t realize the reason their site often doesn’t rank high is because it is not entirely in the search engine’s database.
Benchmarking
A thorough analysis of the site’s proposed information architecture is conducted and defined first. This includes creating a sitemap.xml and robots.txt as well as human-used site maps. All recommended updates can be deployed by client’s internal web resources or can be implemented by BijouMind Interactive.
All meta-data including title tags, descriptions, keywords and H1s are defined in the initial benchmark report.
A thorough benchmark of your current flagship site rankings, keyword positions and rankings and social media impact will be documented in the SEO / SEM / SM benchmark, to determine overall approach, areas of improvements and day-to-day tactics to improve online branding and awareness.
Optimize Home Page
First priority is to optimize the home page of the microsite for best search engine rankings to position the overall site’s organic performance. Google, crowned the most popular search engine, looks primarily at a page’s content to determine search results. We will optimize the home page for whatever you determine is your three to five most important key phrase and ten lateral terms and conduct additional relevant keyword research.
Optimize Internal Pages
Reinforce the content of the microsite by adding keywords in important places such as the title tag, body text [copy], footer navigation, Meta keyword and Meta description tags on the 3 – 5 internal pages.
For example: Create the format of the title tag of a page to better reinforce existing content of the page by adding relevant key phrases.
BijouMind Interactive will also optimize all copy for keyword rankings as well as update more than 30% to prevent duplicative content and improve organic rankings as defined by each site’s keyword-rich domain name and keyword research across domains.
Statement of Work
In order to proactively improve organic rankings the site will be developed with an industry-standard CMS environment. This will allow for a centralized and managed location for content management, lead-gen as well as ranking organically.
Currently, the site is targeted to mostly men and women 25-65 years old. Therefore, the site will incorporate demographically- branded stock photography and high-resolution logos supplied by you. Additional imagery will be defined as required.
The site will adhere to a review and approval process to assure compliance with any necessary aesthetic, content requirements, subject matter and legal obligations.
Social Media Marketing
BijouMind Interactive makes social media marketing simple. You provide the ideas and we do the work providing higher consumer engagement rates, achieving results and making you and your readers happy. From social networking development and integration to blogs and viral video production you can count on BijouMind Interactive to deliver success.
Making the conversion from traditional marketing to social media effortless:
- Create a social presence on multiple social networks
- Generate social media interaction using groups, fan pages, profiles, and blogs
- Maintain your social presence by engagement
- Develop revenue generating strategies
- We manage your social media while you manage your business and readers
Levels of Social Media Engagement
Level 1
- Placeholders
- Securing a username, setting basic profiles
- Low engagement
Level 2
- Short-term promotions
- Answering questions
- Finding key influencers in your industry
- Medium engagement
Level 3
- Dedicated strategic engagement
- Active profiles on multiple platforms
- Promotions, contests, active content distribution
- High engagement
Content Distribution
Reinforce the content and message of the site by adding keyword-themed profiles on highly relevant, high traffic sites such as:
- YouTube
- and more…
Social Media Campaign
- 8 weeks of full moderation and support
- Your accounts are updated and moderated by us, we take care of everything to cultivate brand and strategy
- Complete setup and/or review of Facebook, LinkedIn, Twitter and YouTube accounts
- Seed company information and contact, upload photos and videos provided
- Complete setup and/or review of top 5 SM accounts, including populating accounts with appropriate information, locate first people to follow, and integrate
Facebook Feed to Twitter
- Facebook Ads Campaign Management – Manage CPC campaigns (CPC Fees additional), Ongoing optimization via A/B Copy and Creative Testing, social targeting methodologies, and competitive bidding (CPC Fees additional)
- Facebook Fan Box and Twitter Widget Code
- Integrate Facebook and Twitter on your site. We provide code to be placed on the site that will pull in Facebook and Twitter activity. Boost engagement and interactivity. (code installation separate)
- Monthly monitoring and support
- Report: Stats and data at the end of your 2 Month Social Media Strategy
- Report card on how you did and areas of opportunity
Google Profiles, Maps, Sites, Google Calendar
- Embed on your site
- Calendar of events
- Promos
Website Design and Development
The site will utilize an easy-to-maintain Content Management System (CMS). As with the content, all code is search engine optimized, xhtml, W3C compliant, and cross browser/cross platform / cross device tested.
Project Planning
- Research and analysis of the keyword terms for which the site is to rank
- Identify your technical liaison including contact information
- Establish appropriate hosting parameters to insure support of PHP, MySQL
- Establish ftp access including username and password
- Define information architecture
- Define content requirements
- Define security requirements for passing confidential and personal information securely. Expected information to be passed at this time is username, password, phone and email address. Financial information may be passed.
- Define communication requirements such as who has sign-off authorization for creation directions, legal, etc.
- Establish content review structure/process, creative direction, and parameter requirements of content development
Website Development Process
- BijouMind Interactive establishes basic needs, technical requirements and schedule of deliverables
- Team meeting with client to establish requirements and needs
- CopyWriter
- Graphic Designer
- Business Analyst
- Marketing
- Internal team meeting to discuss project
- Review client requirements
- Devise strategy
- Conversion optimization strategy
- Usability standards required identified
- Plan and assign tasks
- Team members create:
- 4 Color schemes
- 2 Mockups of two creative directions (Initial versions)
- Custom written content
- SEO analysis
- Items assembled in 2 creative directions
- Design Presentation Meeting
- 2 Color schemes
- 2 Creative directions
- Get client feedback – Client has 5 days to review and provide feedback
- Revise project deliverables
- Update with client suggestions
- Update with additional team insights and suggestions
- Home page and landing page implementation for client review and approval
- Update implementation with client feedback
- Full site development content implementation including onPage SEO
- Internal QA of alpha site
- Team meeting with client to present alpha version of the site
- Implement client feedback to alpha version of site
- Team meeting with client for final product delivery of the site
- Client provides final comments
- BijouMind Interactive team makes final edits
- Client gives sign-off and launch approval
- CMS client training
Monthly Site Maintenance
Monthly website maintenance insures that the site is up and running properly. Additional change requests such as new forms and additional functionality are made to the site by customer request. Requests outside of the Monthly Site Maintenance are billed hourly at the Professional Services Rate of $85/hr.
Monthly Reporting
With monthly Analytics Reporting our customers receive easy to read, executive-level briefs. These reports conveniently provide the big picture on the site traffic and conversions. Then in our professional services meeting, we’ll discuss the results, findings, recommendations and next steps to guide the following month’s campaign efforts.
- Standard traffic and visitor analytics
- Keyword analysis
- Competitive analysis
- Online marketing efforts
- Recommended next steps
- Presented in written form
- Reviewed in monthly meeting
During all phases of the eCommerce website project, BijouMind Interactive was patient, customer oriented, and spent the timed needed to understand my services, concepts and the needs of our clients. Not only did they deliver an excellent electronics eCommerce website for a reasonable investment, they spent time educating and explaining issues, such as SEO and back-end technical issues. While I had already written the content for print material, they added valuable input about writing style, writing for the web, and writing for our target audience. THANK YOU.
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