Google Analytics Beginners
If you are totally new to Google Analytics and are just beginning to learn about the world of web development and marketing, these tools will help you get off to a great start.
- A Beginner’s Guide to Google Analytics (SearchEngineWatch)Basic beginner tips from the search engine experts.
- A Beginner’s Guide to Google Analytics 5 (KISSmetrics)Lots of great tips and instructions for the latest version of Google Analytics.
- How To: Get Started with Google Analytics (Mashable)Great tip-filled tutorial for beginners.
- The Executive’s Guide to Google Analytics (Cutroni)The advantages of using Google Analytics from the executive’s point of view.
- How to Use Google Analytics: A Beginner’s Guide (DKSSystems)On-site information and a FREE downloadable e-book.
- Beginner’s Guide to Google Analytics (Flyte)A very detailed tutorial with screen shots.
- How to Use Google Analytics (WebSEOAnalytics)Visual cue that helps you understand how to read the data collected.
- Google Analytics: 3 Beginner Tips (ADAODesign)How it works and the data you receive from it.
- A Beginner’s Glossary for Google Analytics (WhereOWare)Learn about all the unique terms used in Google Analytics.
- A Beginner’s Guide to Setting Goals in Google Analytics (SearchEngineLand)Goal-setting for beginners.
- Step-by-Step Guide to Google Analytics (ConversionVoodoo)Easy follow guide with links and screenshots.
- Terms & Tips for Beginners (TravelnetSolutions)Great guide to terms and how to use them.
- Google Analytics 101 (DoteduGuru)Basics for beginners.
- How to Get the Most Out of Analytics (24ways)Basic settings to reporting and everything in-between.
- Adding Analytics to Social Media Sites and Blogs (Hyperarts)Evaluate your social marketing efforts.
- A Beginner’s Guide to Installing Google Analytics (SEOptimize)Great visual tutorial.
- Newbie Guide to Google Analytics (MichelesPaintShop)Friendly, straight-forward guide.
- 7 Common Newbie Mistakes in Google Analytics (ROIRevolution)Learn what to do by seeing what NOT to do.
What is Google Analytics and What Does It Offer Me?
Google Analytics is a FREE service that provides comprehensive statistics regarding the visitors to a website. Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits. In addition to the data mentioned above, Google Analytics can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.)
Love the intro into Analytics! The ability of Google Analytics to enhance the knowledge and strategic decision making of a small or medium business is huge, and usually doesn’t get utilized most effectively! Anything that helps spread the word about Analytics, I’m all for. Some good points in your article. Even if I can’t use most of the points directly at my site, you still made me reconsider my strategy concerning analytics. Kudos Beth.
Great suggestions, Nicholas. We definitely leverage Google Analytics and Google Alerts (as well as AdWords); however, I have not gone down the road of extra customization yet, but will discuss in next month’s blog post.
I also agree with the advice to watch trends versus getting too wrapped around the specifics. We do view Google Analytics as an important enough tool that we actually incorporated in our HubSpot social media monitoring tools. The goal was to allow users to correlate the web traffic with the mentions/sentiment in social media.
I used Analytics for almost 2 years now, it is powerful statistics whereby you can monitor your traffic and give an assessment on how to improve it. Excellent article especially for anyone who is just getting involved with Google Analytics for the first time. I will definitely have to forward this on to a few people who must read!
Your Beginners’ Guide should be made into a Kindle Edition. It is a great Guide to SEO that was good fun reading and covered all the bases. Most important, the SEO tips and advice are solid. They will withstand changes to Google’s algorithm because your recommendations focuses on tried and true best practices, not sneaky gimmicks. If ranking high on Google is important to you and you are trying to wrap your head around how search engines work, you need this keep reading this blog.
Beth Bijou came highly recommended to me when I was looking for a web analytics partner to work with in my last assignment. During my interaction with BijouMind Interactive, I was impressed with the depth of their analysts’ knowledge and also the fact that they are highly process driven. They are a hard working team and I would highly recommend working with them.
When I log into Google Analytics I have no idea where to start or what I’m looking at. Thanks to this post I have started to be understand the trends and what I should be paying attention to and what it means.
BijouMind Interactive has had a major impact in our PPC campaign success and our SEO. The key indicator for us is organic search where we have improved every year that we have worked with Beth. As the business and industry evolves, we need to evolve and they have helped us recognize trends and adapt ahead of the curve. Our goal completions are up and that is the major driver of revenue for our business. Quite simply, BijouMind Interactive helps us make money
Hi Libby, This is the first in a series of articles that will build and expand to help beginners develop the Google Analytics strategy they need and learn to analyze the data effectively. Keep checking back for further information.
This is way better than most online marketing sites. They usually just try to sell you their services. You actually are giving away ‘secret sauce’ so other small companies can improve their rankings. Thanks a lot!
Love the website. Very clear concise and of course interesting, especially the blogs as I think they will be easy to relate to for a lot of people. (Will show it to my better half later when I get home) BTW where are you based? Not sure if that’s so clear on the website.