Dear New Year: “Year’s end is neither an end nor a beginning, but a going-on with all the wisdom that experience can install in us.” Hal Borland Every year as we near the end, I think about the past 12 months, the successes, the failures, the people we’ve lost. I …

If you’ve ever search on Google and seen a column of sponsored links just to the right of your search results, that’s Google AdWords. It is separate from our search rankings, and lets businesses advertise to just the people they want to reach. How does it work? Advertisers choose a …

Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that …

Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain …

Penguin 2.1: Toxic Links Case Study Sometimes even when you’re armed with the latest of information you can still get hit with changes by Google. All too frequently now we are getting new clients from other online marketing providers who present with a myriad of toxic links deployed. Everything from …