Google announced on their Webmaster Central blog today that they have recently updated their Fetch As Google tool, which now gives users the ability to render a page exactly how Googlebot sees it. How It Works Before using the Fetch as Google, you’ll need to have added and verified your site in Webmaster Tools. Then, follow …

Over the past 12 hours, Google has confirmed  that they’ve rolled out two web spam updates; Panda 4.0 and Payday Loan 2.0 and confirmed by Matt Cutts on Twitter: Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 This past weekend we started rolling …

Google announced via their Webmaster Central blog today that they have recently updated PageSpeed Insights with mobile-specific recommendations to help site owners make their page more mobile-friendly. Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, …

Here’s a quick question for you (or whoever manages your PPC campaigns) that will help you determine if you may have a problem:  Would you rather pay…  A. $1,000 for 10 leads? or B. $1,000 for 100 leads If you answered this question with either ‘A’ or ‘B,’ it’s important …

If you’re curious about the rel=”next” and rel=prev” for paginated content announcement Google made several months ago, Google filmed a video covering more of the basics of pagination to help answer questions. Paginated content includes things like an article that spans several URLs/pages, or an e-commerce product category that spans multiple pages. With rel=”next” and …

As marketers and content creators, we either find ourselves bound by content length restrictions (like on Twitter), or with faced with the task of creating content with no limit at all (like a blog post).  How long should everything really be? Wouldn’t it be great if there was some kind …

How Your Domain Name Will Impact SEO And Social Media When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing …