The Brilliance and the Bother of the Hamburger Icon Originally created by Xerox product designer Norm Cox in 1981, the hamburger icon was originally designed to simply indicate a list within the Xerox “Star” system. Human Computer Interaction theory, A/B tests, and the evolution of the top apps in the …

Now’s the time to get your landing pages, social media and paid search in order Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many eCommerce website owners feel that the spring market is the second best …

To get your message to hit your  potential and active clients’ radar, you’re going to have to make it relevant and personalized. Let us show you how to create individualized email conversations at scale so you can effectively engage your entire audience.  In our free email campaign audit we will show …

Interactive Social Media Map Overdrive Interactive has updated their signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 250 websites, mobile apps and tools broken into 23 categories. The map is also available as a PDF …

Here’s how I explain each facet or quality of the user experience: Useful. As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our knowledge of craft + …

Top 5 Web Trends of 2015 Mobile focus Interactive scrolling Clean Simple Layout Flat Design Single Page

2015 Digital Marketing Strategy Using Personalization With personalisation becoming more available and more widely adopted, the prediction for 2015 is for 1 to 1 digital marketing to be on the increase. The more relevant content is to the end user, the more they are to interact with your business which …

The Seven Principles of Universal Design The 7 Principles of Universal Design were developed in 1997 by a working group of architects, product designers, engineers and environmental design researchers, led by the late Ronald Mace in the North Carolina State University. The purpose of the Principles is to guide the …

Proven abandonment points in the conversion funnel