As the leaves fall and the air becomes crisp, online shoppers begin to think about shopping for the holiday season. If you’re a eCommerce businesse owner, you should start planning on how to cater to those shopper’s desires and joys. The holiday season will be the time when consumers spend …

Step Aside Millennials: Gen Z Has Arrived Generation Z is a fascinating group. They have so many positive qualities and attributes that could potentially help make a better world for everyone. The game is changing. Generation Z consist of those born in 1995 or later. Including both teens and tweens, …

Now’s the time to get your landing pages, social media and paid search in order Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many eCommerce website owners feel that the spring market is the second best …

Top 5 Web Trends of 2015 Mobile focus Interactive scrolling Clean Simple Layout Flat Design Single Page

Proven abandonment points in the conversion funnel  

Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s …