Step Aside Millennials: Gen Z Has Arrived
Generation Z is a fascinating group. They have so many positive qualities and attributes that could potentially help make a better world for everyone. The game is changing.
Generation Z consist of those born in 1995 or later. Including both teens and tweens, they make up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to.
Growing up in a time of uncertainty (the post-9/11 world, the Great Recession) and changing norms (increased racial diversity, shifting gender roles), Gen Z is mature, self-directed, and resourceful.
Treat them with respect and intelligence. Be direct, visual and succinct to help them become experts. And the entrepreneurially-driven, altruistic Generation Z will love our user experience.