Rants, Rage and Recovery Yes, Google’s spam detection algorithm isn’t perfect, and it will never be perfect. The Penguin algorithm initially rolled out on April 24, 2012. The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order …

Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services …

If you’ve ever search on Google and seen a column of sponsored links just to the right of your search results, that’s Google AdWords. It is separate from our search rankings, and lets businesses advertise to just the people they want to reach. How does it work? Advertisers choose a …