Top 5 Questions on Enterprise Google Analytics 360 Suite With the recent announcement of the Google Analytics 360 Suite comes several questions for existing and new users. As with all things in the analytics industry, change is inevitable, and most of these changes are positive. Are you curious what “this 360 thing” is all about …

What Exactly is a UTM? A UTM (Urchin Tracking Module) is a tag appended to the end of a URL. When this UTM tag is appended, it allows you to track referral traffic much more accurately. Without appending UTMs to your links, you’ll only track the general source of your traffic …

Google has announced the launch of Google Tag Manager, a new tool to consolidate the various tags you may use for your site into one snippet of code, and to manage from a single web interface. We add a lot of code to our websites to track visitors and improve …