PPC And Your Online Marketing Strategy
If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable, and social media and email marketing both increase user engagement.
When to Recommend PPC:
- Quick Wins
- Target Keywords You Can’t Rank Organically For
- Retargeting (Display Ads Only)
- Double the Search Engine Results Page Space
PPC is an Integral Part of Online Marketing
It offers options that you simply can’t get from any other method of online marketing. Next time you’re writing up an online marketing plan, ask yourself if PPC can help. Often, PPC is a part of the optimal online marketing strategy for our clients.
I run a personal shopper website and have some fabulous clients. I shop online for all kinds of household, travel and fashion items and find myself clicking on ads next to search results all the time. It makes sense now how they work work in tandem with online marketing. Great ideas!
Thanks, Beth, I’ll give Basecamp a try. I’ve used it for other projects but didn’t think of managing PPC like a project. It will be great for keeping track of upcoming tasks. Do you know of other (inexpensive) tools that will help me track change history? It would be great to have something like a road mapping tool that can look at previous changes in light of future goals and future steps to get there.
I found just what I was needed, and it was entertaining!
PPC is so expensive and hardly ever converts. Thanks to you I have learned a few tricks of the trade I had no idea. I had been a little stuck and you’ve given me a whole new approach. Thanks for the great advice.
We had hired Beth to help us with our online marketing strategy. She has gone above and beyond our expectations to help us develop a simple but comprehensive and visual marketing strategy. She is a great coach providing helpful tips and pointers for how we can make the most of social marketing tools and encouraging us to try new tools and approaches. She has inspired me to learn how to integrate more visuals into my blogging and other work. I highly recommend BijouMind to help you take your understanding of social marketing to the next level.
This is the perfect way in – pay-per-click is a great way to get brand exposure without having to wait 90 days for organic search results. I can’t imagine online marketing without resources like BijouMind Interactive!
Simply put: these guys do their job better than you can expect from anyone in their field, and we know: we’ve already put several of the “industry leaders” to the test with little avail. We’ve worked with lots of PPC and SEO companies in the past and are constantly having people pitch us on the ‘idea’ of something, but never with results and numbers.
BijouMind Interactive has worked for us for a few months, and are the only company living up to their business model and promise. They’re experienced in handling the data and presenting it in a way that allows us to make executive decisions quickly based on live numbers. Our lead volume has increased, and their advertising/SEO consultation brought our landing page efficacy up drastically; we’re experiencing record conversion rates for new leads. Can’t thank these guys enough for working with us.
BijouMind Interactive has been fantastic to deal with, there’s no doubting their ability. Our traffic has increased by 64% since they’ve worked on our site and they got multiple keywords we were ranking poorly for up to the first page. In fact, our keywords have improved by an average of 56 positions during our time with BijouMind Interactive. Some of the content they have created for us has amassed over 200 shares via social media. I highly recommend their SEO as they have made a great difference to our business and have been professional to communicate with too.