PPC And Your Online Marketing Strategy
If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable, and social media and email marketing both increase user engagement.
When to Recommend PPC:
- Quick Wins
- Target Keywords You Can’t Rank Organically For
- Retargeting (Display Ads Only)
- Double the Search Engine Results Page Space
PPC is an Integral Part of Online Marketing
It offers options that you simply can’t get from any other method of online marketing. Next time you’re writing up an online marketing plan, ask yourself if PPC can help. Often, PPC is a part of the optimal online marketing strategy for our clients.