While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

The Psychology of Color - Infographic

The Psychology of Color – Infographic

Thanks to LucidQuest Sound Engineering for bringing this great infograph to my attention!