Rants, Rage and Recovery Yes, Google’s spam detection algorithm isn’t perfect, and it will never be perfect. The Penguin algorithm initially rolled out on April 24, 2012. The goal of Penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order …

A SEO Look Back at 2017 2017 was a wild ride for the SEO industry — algorithm updates, mobile-first, the continued rise of voice search — so let’s break it all down. Where have we been? Where are we going? Taking a look back at all the changes to Search …

Google: Penguin 4.0 Algorithm Updates Google’s Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We’ve been covering Penguin forever and more recently now since it started rolling out sometime around September 23rd. Google has a long history of famous algorithm updates, search index changes and refreshes. Below are links …

SEO and Conversion Rate Optimization There are two main ways to increase the conversion rate on a website. Change the website itself by on-site changes, split testing, etc. – CRO Bringing traffic which is more targeted and likely to buy – SEO When it comes to conversion optimisation for SEO, …

The ultimate SEO checklist – never forget about SEO again 1. Create unique content on each of your pages. 2. Discover what shoppers are searching for. 3. Create pages for what people are searching for. 4. Interlink your pages using anchor text. 5. Allow people to share your services on …

How Your Online Business Can Succeed with Inbound Marketing From Social Media Marketing in the new media world is complex. It requires many skills – marketing, technology and networking – that when effectively combined and executed consistently, can increase your visibility, decrease your costs and position your business as the …

Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask: Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile …

Now’s the time to get your landing pages, social media and paid search in order Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many eCommerce website owners feel that the spring market is the second best …

2015 Digital Marketing Strategy Using Personalization With personalisation becoming more available and more widely adopted, the prediction for 2015 is for 1 to 1 digital marketing to be on the increase. The more relevant content is to the end user, the more they are to interact with your business which …