SEO and Conversion Rate Optimization
There are two main ways to increase the conversion rate on a website.
- Change the website itself by on-site changes, split testing, etc. – CRO
- Bringing traffic which is more targeted and likely to buy – SEO
When it comes to conversion optimisation for SEO, your priority is to deliver targeted traffic to the website which will improve the overall conversion rate which will bring more sales and generate more revenue.
So how do you deliver more targeted traffic?
1. Look at what is converting well already
2. Target the Long Tail
3. Look at Visitor Intention
4. Ranking for Branded Terms and Variations
5. Getting your Money pages Ranking on SERPs