SEO and Conversion Rate Optimization
There are two main ways to increase the conversion rate on a website.
- Change the website itself by on-site changes, split testing, etc. – CRO
- Bringing traffic which is more targeted and likely to buy – SEO
When it comes to conversion optimisation for SEO, your priority is to deliver targeted traffic to the website which will improve the overall conversion rate which will bring more sales and generate more revenue.
So how do you deliver more targeted traffic?
1. Look at what is converting well already
2. Target the Long Tail
3. Look at Visitor Intention
4. Ranking for Branded Terms and Variations
5. Getting your Money pages Ranking on SERPs
Thanks so much for the UI / UX post.
I can say SEO is very importance for websites. SEO is of central importance to the well-being of any Internet business. The first one is that a website optimized for search engines will rank high, which brings it to the first page of a customer’s or potential customer’s search. SEO is not a free services. you need to spend a little amount for this purpose.
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Hey there and thanks for your info. I have certainly picked up all new understanding about how SEO impacts conversion rates. I didn’t know that slow loading pages will often affect your placement in Google and can injury your quality score with ads and marketing with Adwords. Anyway I’m adding this RSS to my email and can look out for much more of your expert content.
SEO stands for search engine optimization. This required a special skill and understanding about how you want to make your site attract the search engine. knowing this will help your site rank higher in the search engine without you spend more money on the paid to click advertising. SEO required you to implement two process a) on-page site b) off-page site on-page required you to change the metadata, images data for your target keywords. off-site page required you to create back links for your site. this required a lot of time and money.you can use link wheel submission to help you in this process. hope that answer your question and help you to save your budget.
There are 2 main components to SEO On site SEO, making your content accessible to the search spiders and creating content to match specific searches, and off-site SEO which really all about getting links from other sites to cheat the popularity indicators the search engines reference, most off site SEO methods are not approved by the search engines and must be done behind the scenes, this is generally where most of the SEO effort is focused.
Aside from the technical on-site measures, internal linking, setting up some tags and perhaps a site map, an important SEO strategy is to incorporate the actual search phrases you want to be found for, into the content of some pages of your site, this part of SEO can be handled by the regular content creator, it is useful to compile a list of target keyword phrases you will want to incorporate in the content and periodically check the search result position for, the Google Keyword Tool will provide these search phrases people are actually entering. Off site SEO, getting links can be outsourced, although a hired gun is not likely to be as selective in what link sources are used. Smaller operations can do their own link getting through blog comments, forum signatures, directory listings and article directory submissions with an author credit link. Adding links at a steady rate like they would occur naturally is best.