The Ideal Length of Everything Online, From Tweets to YouTube Videos [Infographic] Is your brand going on too long? Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos? The infographic below crunches some data to …

How Your Online Business Can Succeed with Inbound Marketing From Social Media Marketing in the new media world is complex. It requires many skills – marketing, technology and networking – that when effectively combined and executed consistently, can increase your visibility, decrease your costs and position your business as the …

Now’s the time to get your landing pages, social media and paid search in order Spring is closer than we think. The forecast might still include some snow and cold temperatures, but the calendar is moving forward. Many eCommerce website owners feel that the spring market is the second best …

Interactive Social Media Map Overdrive Interactive has updated their signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 250 websites, mobile apps and tools broken into 23 categories. The map is also available as a PDF …

2015 Digital Marketing Strategy Using Personalization With personalisation becoming more available and more widely adopted, the prediction for 2015 is for 1 to 1 digital marketing to be on the increase. The more relevant content is to the end user, the more they are to interact with your business which …

3 Reasons to use a Social Media Checklist Key ingredients to planning, developing, and implementing an effective social media strategy are having great content and being very consistent.  Here are three reasons a Social Media Checklist will help you with your social media efforts: It FORCES you to be consistent.  My social …

How to Improve Social Media Performance with Multivariate Testing The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers …

Companies that specialize in business-to-business relations versus business-to-consumer often overlook social media as an effective online marketing tool. By using social media, you have the ability to consistently provide current and potential customers with updated and fresh content. Ignoring social media is no longer an option for online B2B companies that want to succeed. …

As marketers and content creators, we either find ourselves bound by content length restrictions (like on Twitter), or with faced with the task of creating content with no limit at all (like a blog post).  How long should everything really be? Wouldn’t it be great if there was some kind …