Companies that specialize in business-to-business relations versus business-to-consumer often overlook social media as an effective online marketing tool. By using social media, you have the ability to consistently provide current and potential customers with updated and fresh content. Ignoring social media is no longer an option for online B2B companies that want to succeed. But if you’re not convinced yet, here are FIVE reasons why social media can benefit your B2B company.

  1. Identify relevant, high-value contacts on Twitter
  2. Earn Likes, Fans and Followers. There’s strength in numbers: the larger your community, the more people will see your content and share it. So it makes sense that ratcheting up your following on Facebook and Twitter will help you show up in more feeds.
  3. Follow good content aggregators, then distill and share that content with others. Even more important than knowing the right way to paraphrase a headline is knowing the right people to follow and how to harness their appeal.
  4. Meet influencers in person. However essential it may be, Social media is no substitute for the power of meeting face-to-face, and together their force can be formidable indeed. Attending conferences and meetups can dramatically improve your Re-tweet/Re-shareability.
  5. Measure and optimize how you share.

User Experience [UX] is Important Even for B2B Businesses

User experience research is all about understanding the users of your services, products and systems: your customers, prospects, partners and staff. It also includes understanding your business processes and the context and constraints of the experience being researched.

Can your small business really succeed against the big guys? With these social media tactics, you can be fierce, even if you’re small and scrappy.

The biggest companies always seem to have the upper hand in advertising and marketing, with their substantial budgets and progressive research-and-development. However, in light of on-going economic woes, small businesses can develop the No. 1 skill to give them a knock-down competitive advantage. Namely, social media.

Competition? What competition? With a powerful social media plan in place, any small business owner can level the competitive playing field.

Some interesting quick facts about social media:

  • “74% of consumers are influenced to buy AFTER soliciting feedback from social media” – comScore
  • “More than half of 25 to 34-year-old social network users say theycan’t live without their social media sites” – eMarketer
  • “60% of Facebook users who become fans of a brand recommend that brand to a friend” – comScore
  • “67% of Twitter users who become followers of a brand are more likely to buy from that brand” – comScore
  • “9 out of 10 Internet users visited a social networking site each month in 2010″- comScore

1. Engage the “know-like-trust” factor
A strong, interactive presence in social media allows you to magnify this factor and the result is engagement, conversions, and referrals!

2. Large ad budgets can dictate a company’s credibility
First, ask all of your existing customers to ‘like’ your Facebook business page.  Because they already enjoy your product, they will interact more and their friends will end up liking your page as well.  That’s word-of-mouth marketing at its best!

3. Use social media to become an influencer in your industry
Define companies that have a similar customer base and contact them on Facebook.  Give them a win-win proposal and you could develop a lasting partnership.

4. Ask for customer feedback
If you build a successful social media presence, you will have thousands of people willing to tell you exactly what they want and why they will buy it from you.

5. Customers offer raving referrals with Recommended Videos
When you build a presence in social media, customers will talk to you directly, allowing you to take care of problems before they explode. It also shows potential customers how you handle problems. The result? You will naturally attract new customers because of your great customer service!

The Ultimate Communication Tool

The small business Davids of the world have a key advantage to social media success over their Goliath competitors: They’re big on enduring relationships. Yet, small business owners have marginal “extra” time to devote to something extra. But starting with these five super-effective ways to dominate social media, small business owners can outmaneuver their competitors.

And remember, while you might not be able to put an immediate dollar value on Facebook marketing, it’s your consistent, authentic, and relevant engagement that could be the deciding factor for new customers who are weighing if you’re the brand for them. Industry stats show that 58% of fans are more likely to buy from the brands they “Like.” So, what do you have to lose?

Real Strategy, Real Results

Your company doesn’t need a Social Media campaign. Your company needs a Social Media Strategy that works.

Why Choose us?

  • You will receive extensive strategy & action plans
  • Q&A consulting sessions with our Director of Social Media
  • Step by step documentation specific to your organization
  • We help you set firm business goals and track ROI
  • Your small campaign is treated with equal importance to large ones
Social media can benefit a business/brand by:
  • facilitating how they engage with customers/fans,
  • enabling open, fluid interactivity,
  • delivering a sincere approach to promoting a message,
  • helping generate traffic,
  • nurturing consumer confidence
  • providing an instantly accessible avenue for marketing promotions and harvesting free, quick and accurate feedback.

If you need assistance mastering your social media from your social platforms or simply want someone to help build and manage your social media campaign and develop creative content, why not get in touch?  Contact BijouMind Interative for more information.