Run a Google Survey

Pre-testing a marketing campaign. Prioritizing new product ideas. Making good business decisions requires good information. Google Surveys wants to help. Set up a survey and they’ll give you a $75 credit. It’s that simple.

This new platform allows users to create short and simple online surveys, which Google posts on its publishers’ websites. Before a reader can gain access to a publishers’ content, he or she must agree to answer a quick survey, thus creating a “surveywall” blocking access to exclusive content. Perhaps more of a money-making venture for publishers than an insights tool for marketers, Google Consumer Surveys will be an attractive solution for cash-strapped brands looking to poll consumers. At only $0.10 per respondent, brands aren’t likely to suffer sticker shock.

Google’s consumer surveys gives you:

Precise control: You select the questions. You choose the audience – from a specific demographic and geographic target to the entire U.S. population of Internet users.

Rapid response: Consumers answer questions in exchange for access to premium news and entertainment. So you can go from setup to survey to analysis fast.

Reliable results, clearly reported: Unlike traditional surveys, our one- and two-question surveys get higher response rates so you get a more valid sample. And you’ll get results in easy-to-read online reports.

Market research firms, take heed. In its continued efforts to infiltrate every facet of our lives – both personal and professional – Google has now made its way into the business of consumer insights with the launch of Google Consumer Surveys.

Source: http://www.google.com/insights/consumersurveys/offer/analytics_promo_email