The changing face of digital privacy The laws are changing, and buyers are becoming more wary of sharing personal data. As a result, marketers must Overcome Email Privacy Challenges in order to remain in compliance and still execute effective programs! Download this eBook to find out how you can: Use consumers’ private information …

PPC And Your Online Marketing Strategy If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable, …

Run a Google Survey Pre-testing a marketing campaign. Prioritizing new product ideas. Making good business decisions requires good information. Google Surveys wants to help. Set up a survey and they’ll give you a $75 credit. It’s that simple. This new platform allows users to create short and simple online surveys, …

3 Reasons to use a Social Media Checklist Key ingredients to planning, developing, and implementing an effective social media strategy are having great content and being very consistent.  Here are three reasons a Social Media Checklist will help you with your social media efforts: It FORCES you to be consistent.  My social …

How to Improve Social Media Performance with Multivariate Testing The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers …