While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color …

Jquery and Google Analytics Events Track Form Abandonment One of the first things to do when looking at improving the conversion rate of a page is to work out a list of possible client objections. There could well be some incredibly obvious ones, for example a lot of online shops …

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