Jquery and Google Analytics Events Track Form Abandonment
One of the first things to do when looking at improving the conversion rate of a page is to work out a list of possible client objections. There could well be some incredibly obvious ones, for example a lot of online shops somewhat hide the postage costs and only display them once you have added a product to the cart. The best way to find this out is to get a representative sample of your users and talk to them. Conversion rate experts have a good post listing tools to reveal why people abandon your website
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