Infinite Scrolling, Pagination Or ‘Load More’ Buttons? Pagination is still the most popular way to load new items on a website. However, usability testing found “Load more” buttons combined with lazy-loading to be a superior implementation, resulting in a more seamless user experience. Infinite scrolling, sometimes referred to endless scrolling, …

Step Aside Millennials: Gen Z Has Arrived Generation Z is a fascinating group. They have so many positive qualities and attributes that could potentially help make a better world for everyone. The game is changing. Generation Z consist of those born in 1995 or later. Including both teens and tweens, …

Dealing with UX Conflicts While disagreements can be stressful and frustrating, they don’t have to ruin all of your hard work. Here’s how to spot the signs that there’s a lack of alignment and be the hero who helps your team come together to design a successful product. We see …

SEO and Conversion Rate Optimization There are two main ways to increase the conversion rate on a website. Change the website itself by on-site changes, split testing, etc. – CRO Bringing traffic which is more targeted and likely to buy – SEO When it comes to conversion optimisation for SEO, …

What Exactly is a UTM? A UTM (Urchin Tracking Module) is a tag appended to the end of a URL. When this UTM tag is appended, it allows you to track referral traffic much more accurately. Without appending UTMs to your links, you’ll only track the general source of your traffic …

The ultimate SEO checklist – never forget about SEO again 1. Create unique content on each of your pages. 2. Discover what shoppers are searching for. 3. Create pages for what people are searching for. 4. Interlink your pages using anchor text. 5. Allow people to share your services on …

How Your Online Business Can Succeed with Inbound Marketing From Social Media Marketing in the new media world is complex. It requires many skills – marketing, technology and networking – that when effectively combined and executed consistently, can increase your visibility, decrease your costs and position your business as the …

Matt Cutts, Google’s head of search spam, answers a question about mobile sites in his latest Webmaster Help video where a user writes in to ask: Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile …

Do You Have Google Analytics Installed Correctly? Our Google Analytics HealthCheck detects problems with Google Analytics data that you might not even know exist! We scan your Google Analytics profile, analyzing data points against a statistical model that identifies anomalies in your data caused by problems with your Google Analytics …

Does User Experience Increase Customer Loyalty? – Each year the average company loses 10-15% of it’s customer base (Bain & Company) – 84% of customers who leave do so because of poor service (Forum Corp) – A typical business only hears from 4% of its dissatisfied customers – the other …