Top 5 Questions on Enterprise Google Analytics 360 Suite With the recent announcement of the Google Analytics 360 Suite comes several questions for existing and new users. As with all things in the analytics industry, change is inevitable, and most of these changes are positive. Are you curious what “this 360 thing” is all about …

How to Improve Social Media Performance with Multivariate Testing The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers …

Traffic Traffic is the first T in Testing. According to statistics, your campaigns must be seen by hundreds or even thousands of customers to accurate detect which message is winning. This is called statistical significance. It’s the likelihood that you would have the same results 95% of the time if you repeat …

An Introduction To A/B Testing A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and …