An Introduction To A/B Testing
A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and web designers. The technique is still underrated as opposed to comparably valued methods like SEO.
Definition Of A/B Testing
A/B Testing (also known as Split Testing) is a website optimisation technique that involves sending half your users to one version of a page, and the other half to another, and watching the web analytics to see which one is more effective in getting them to do what you want them to do (for example, sign up for a user account).
Multivariant and Split Testing With Google Website Optimizer
To improve your website conversion rates using A/B Testing, you must first learn and master the technique. While there are different means to test alterations made to a website, none of these methods are easier and simpler as A/B Testing. However, it is important to realize that A/B Testing isn’t suitable for each and every website, regardless of its diverse positive attributes. In fact, it is advised by experts that you should first identify if it is the proper Testing strategy to employ for the corresponding circumstances you are working with.
Benefits Of A/B Testing
As a technique, A/B Testing is highly useful when it comes to testing alternative variations in your website like, for example, different types of buttons utilized for call to action, alternative images or headlines. It can also be used to evaluate the impact that trade association logos and icons have on generating user trust. However, other parts of your website that are not included in the above recommendations can still benefit.
Still, take note that it ultimately relies upon the amount of alterations that you are planning to introduce to your website. A/B Testing is ideal to evaluate one alteration from the current user interface. If you plan to introduce more than one alteration, then Multivariate data analysis a fitter testing methodology to employ.
Never seen a better post for an introduction on A/B testing. Of all the posts, this one was the best.
We have previously used both Crazy Egg and Adobe Test & Target, but were getting limited results. Once we partnered with BijouMind, neither could come close to the Google Website Optimizer. It is just so easy to use and very quick to add to your website. Who knew split testing could be this simple?
Hello there and thank you for your information – I’ve certaintly picked up something new here.
Bijoumind Interactive have helped my online store have a professional sleek look at an affordable price. Being able to have control over content is a must and BMD make this so easy and are always there when you need a hand.
That saves me so much time. Thanks for being such an expert. This is exactly what I was looking for.
Google sees it differently. They see it as a way to force local business owners (and that includes regional and national companies with local offices/branches) to have to jump on the Place Page band-wagon. Which will result in millions more Google owned pages that, in turn, also display Google ads.So Google sees it as the next great revenue model.
Usability testing is something every website owner should be aware of as it allows for further improvement with users. After my experience with BijouMind Interactive, I can confidently say that they provide an excellent service for both small and large web development businesses. With the combination of years of expertise, access to amazing user insight, and terrific support staff, I can say that Beth Bijou is the best usability testing expert my team and I have used thus far.