I’ve run hundreds of studies researching the word-of-mouth. In all these studies (I am not exaggerating) one of the two top places of customer disappointment belongs to overpromising. Why is it increasingly more and more important not to overpromise? What is the alternative to overpromising? — “After seeing your newest …

There appears to be two competing approaches in designing design systems. I’m going to call these approaches intentional design systems and emergent design systems to create a clear distinction between both. An intentional design system This appears to be the default methodology in design circles. The flavour and framework may …

Login is possibly the most boring afterthought of any design project and it’s possible that you won’t read past this sentence as a result. Still with me? Good. Login is easy and has nothing to do with the amazing product you’re designing. And after designing dozens of other screens over …

How to kill arguments and force smarter thinking One idea is a bad idea Lots of times, someone will tell you they’ve got an idea and they can’t wait to start on it. But sometimes that idea sounds stupendously bad. If you just start poking holes in their idea then …

The Tried and True Laws of UX [Infographic] Remember when your mother warned you not to run down the stairs because you could fall and hurt yourself? Or when you held your palm over a candle’s flame and started feeling the burn? The “laws of UX” are similar — they …

Color Schemes Are Changing Design Website design has seen endless trends, from the first ever website as text on a white background, to mono-color templated website themes—we’ve evolved to see a wide range of website design options. And, specifically, website color schemes. Let’s take a look at: How color theory is used …

Create rapport and get a cross-functional team contributing to the product design process In the modern tech workplace, collaboration is critical. With the widespread adoption of Agile workflows and cross-functional teams, it’s more important than ever to know how to work together to reach a goal. Quite literally, create a …

These are just two of the common voice gestures that you come across every day. Even people not owning smartphones are acquainted with the rapidly growing voice technology in this face paced world. However, there is no room for a debate in the statement: the growth of voice technology is …

Machine learning or better known as A.I. [artificial intelligence] continues to drive improvements in voice technology. Error rates in voice and speech recognition are continually dropping. Eventually, technology will hear and respond as well as a human. Narrow AI / Weak AI vs. General Artificial Intelligence Narrow AI (artificial intelligence), …

Improve Relationships For Better UX UX is not just a question of design—it’s a core business principle. Consider Apple, the most valuable brand in the world, and how they changed the game with the first iPod. The mini music player wasn’t only a hit because of the technology behind it. What …