Dealing with UX Conflicts While disagreements can be stressful and frustrating, they don’t have to ruin all of your hard work. Here’s how to spot the signs that there’s a lack of alignment and be the hero who helps your team come together to design a successful product. We see …

Does User Experience Increase Customer Loyalty? – Each year the average company loses 10-15% of it’s customer base (Bain & Company) – 84% of customers who leave do so because of poor service (Forum Corp) – A typical business only hears from 4% of its dissatisfied customers – the other …

The Brilliance and the Bother of the Hamburger Icon Originally created by Xerox product designer Norm Cox in 1981, the hamburger icon was originally designed to simply indicate a list within the Xerox “Star” system. Human Computer Interaction theory, A/B tests, and the evolution of the top apps in the …

Here’s how I explain each facet or quality of the user experience: Useful. As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our knowledge of craft + …

2015 Digital Marketing Strategy Using Personalization With personalisation becoming more available and more widely adopted, the prediction for 2015 is for 1 to 1 digital marketing to be on the increase. The more relevant content is to the end user, the more they are to interact with your business which …

A good user experience reduces friction by eliminating obstacles and distractions. A great user experience engages and delights users. BijouMind Interactive applies their expertise in UX Design using a flexible, User Centered approach that ensures the finished product perfectly balances business objectives with user needs. Delivering ROI through UX design Higher conversion rates …

An Introduction To A/B Testing A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and …