The Brilliance and the Bother of the Hamburger Icon Originally created by Xerox product designer Norm Cox in 1981, the hamburger icon was originally designed to simply indicate a list within the Xerox “Star” system. Human Computer Interaction theory, A/B tests, and the evolution of the top apps in the …

2015 Digital Marketing Strategy Using Personalization With personalisation becoming more available and more widely adopted, the prediction for 2015 is for 1 to 1 digital marketing to be on the increase. The more relevant content is to the end user, the more they are to interact with your business which …

An Introduction To A/B Testing A/B Testing isn’t a new term. In fact, many canny marketers and designers are using it at this very moment to obtain valuable insight regarding visitor behavior and to improve website conversion rate. Unfortunately, A/B Testing still remains in the dark for most online marketers and …