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While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color …

Jquery and Google Analytics Events Track Form Abandonment One of the first things to do when looking at improving the conversion rate of a page is to work out a list of possible client objections. There could well be some incredibly obvious ones, for example a lot of online shops …

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A good user experience reduces friction by eliminating obstacles and distractions. A great user experience engages and delights users. BijouMind Interactive applies their expertise in UX Design using a flexible, User Centered approach that ensures the finished product perfectly balances business objectives with user needs. Delivering ROI through UX design Higher conversion rates …

Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services …

Getting ready for a big traffic spike like the ones that come around the holidays – and the business that comes with it – can be exciting times for companies…but they can also create a lot of stress and anxiety for teams responsible for making sure everything goes perfectly. Luckily …

“The evidence in this portrait of mobile consumers highlights the importance of mobile technologies to the future of B2B (Business to Business) and B2C (Business to Consumer) industries.” This article explores the data behind the “Portrait of a Mobile Consumer” infographic that my company,Vouchercloud, produced recently. The evidence in this …

The changing face of digital privacy The laws are changing, and buyers are becoming more wary of sharing personal data. As a result, marketers must Overcome Email Privacy Challenges in order to remain in compliance and still execute effective programs! Download this eBook to find out how you can: Use consumers’ private information …

PPC And Your Online Marketing Strategy If you’re an SEO, it’s easy to discount the role of PPC in overall online marketing strategy. When most other types of online marketing succeed, they improve search engine optimization: content increases backlinks, usability increases conversion rate and makes our search traffic more profitable, …