Top 5 Questions on Enterprise Google Analytics 360 Suite With the recent announcement of the Google Analytics 360 Suite comes several questions for existing and new users. As with all things in the analytics industry, change is inevitable, and most of these changes are positive. Are you curious what “this 360 thing” is all about …

What Exactly is a UTM? A UTM (Urchin Tracking Module) is a tag appended to the end of a URL. When this UTM tag is appended, it allows you to track referral traffic much more accurately. Without appending UTMs to your links, you’ll only track the general source of your traffic …

Do You Have Google Analytics Installed Correctly? Our Google Analytics HealthCheck detects problems with Google Analytics data that you might not even know exist! We scan your Google Analytics profile, analyzing data points against a statistical model that identifies anomalies in your data caused by problems with your Google Analytics …

Getting ready for a big traffic spike like the ones that come around the holidays – and the business that comes with it – can be exciting times for companies…but they can also create a lot of stress and anxiety for teams responsible for making sure everything goes perfectly. Luckily …

Run a Google Survey Pre-testing a marketing campaign. Prioritizing new product ideas. Making good business decisions requires good information. Google Surveys wants to help. Set up a survey and they’ll give you a $75 credit. It’s that simple. This new platform allows users to create short and simple online surveys, …

Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It’s …

Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain …

Google Analytics Beginners If you are totally new to Google Analytics and are just beginning to learn about the world of web development and marketing, these tools will help you get off to a great start. A Beginner’s Guide to Google Analytics (SearchEngineWatch)Basic beginner tips from the search engine experts. A …

The “Not Provided” Keyword Segment I think we have all started living in fear when Google Analytics introduced the “Not Provided” keyword segment. This still could be the end of keyword data as we know it. As Google+ gains legs the “not provided” segment continues to grow. The thing that …

How Does Google’s Panda Technology Work With Websites? In the simplest terms, we can say that Panda is a learning algorithm that is used to sift through large volumes of statistical data to act like a logical centrifuge, separating “high quality sites” from “low quality sites”. The algorithm knows the …