Date Your Leads, Marry Your Customers You know having a mobile or responsive website is important for capturing leads. But, how do you ATTRACT more leads? And what do you do with those leads after you get them? Learn how to Date Your Leads and Marry Your Customers using marketing …

When it comes to website and application design, one of the more important decisions to make involves choosing the right colors. It’s a choice that can make or break a project, especially when we consider all the moving parts that go into creating a successful app or site. That’s why …

Step Aside Millennials: Gen Z Has Arrived Generation Z is a fascinating group. They have so many positive qualities and attributes that could potentially help make a better world for everyone. The game is changing. Generation Z consist of those born in 1995 or later. Including both teens and tweens, …

SEO and Conversion Rate Optimization There are two main ways to increase the conversion rate on a website. Change the website itself by on-site changes, split testing, etc. – CRO Bringing traffic which is more targeted and likely to buy – SEO When it comes to conversion optimisation for SEO, …

Proven abandonment points in the conversion funnel  

Jquery and Google Analytics Events Track Form Abandonment One of the first things to do when looking at improving the conversion rate of a page is to work out a list of possible client objections. There could well be some incredibly obvious ones, for example a lot of online shops …

Seventy percent of all mobile searchers have called a business directly from search ads. AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain insight about those calls. However, many customers also call your business after clicking through a Google ad and learning more about the products and services …

Avinash Kaushik is a world-renown expert in web analytics, a master of marketing data. But when he took the stage at SES San Francisco earlier in August, he had a bigger topic to evangelize. “The problem is very rarely data,” he said. “Or that we don’t have access to data.” According …

Traffic Traffic is the first T in Testing. According to statistics, your campaigns must be seen by hundreds or even thousands of customers to accurate detect which message is winning. This is called statistical significance. It’s the likelihood that you would have the same results 95% of the time if you repeat …

No one likes a negative Nancy, and pessimism never leads to positive outcomes. If you portray a negative attitude, negative results are certain to follow. This concept of “negativity begets negativity” can also be applied to your landing pages. If you neglect positive elements in your landing pages, you’re likely to have negative …